Integrated Public Relations
PR Now takes an integrated approach to public relations by adding additional layers on top of traditional media relations and media engagement. This includes going well beyond the engagement to leverage and enhance the media appearance by utilizing successful online marketing techniques including social media marketing and optimization, search engine marketing, link building, content marketing, blogging and article placement, and more.
PR Now is the first public relations company to combine an award winning suite of online marketing services with traditional public relations to create an innovative and comprehensive strategy for our clients. In this process, we secure media placement on our client’s behalf through our dedicated and proven network of contacts and strategies, and then leverage online marketing techniques to grow the visibility of the media opportunity. This provides our clients with an extreme amount of credibility, authority, and future exposure.
Integrated public relations services are the future of the public relations industry and represents the transition from traditional methods to innovative and highly effective new practices. In a similar way that traditional marketing methods evolved to become online marketing, we see a comparable industry in public relations services. This sector is starting its transition to become more digital and generate greater return on investment (ROI) for the client.
Simply put, the old days of public relations would include a 4 minute media appearance on a cable network and the segment would conclude at the end. Or, a press release and authoritative article was written in the print media. If consumers and your audience were not tuned in at these exact times, then your visibility significantly diminished. Now, at the conclusion of the segment and article, online marketing techniques are introduced, and the visibility after the fact dramatically increases the exposure of the segment.
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