Consumers used to respond to mass media marketing (billboards, brochures, posters) media awareness (Television and radio commercials), and even direct marketing (mass mailing, letters, invitations). These marketing fundamentals have gone digital. Simply put, traditional marketing tactics are outdated and ineffective when compared against digital marketing strategies.
The United States ranks second in the world (to Sweden) on the revolutionized Web Index ®, a measure of the strength of the Web in regard to its growth, utility, and impact on people.
What does this mean for digital marketing? The internet in the United States has a strong impact on the daily lives and influences of every day consumers and individuals. These numbers represented on the Index climbed severely over the past 15 years as the internet has become more of a household presence and furthermore impacts consumers and the way they live their lives.
Such tools including digital marketing help explain how consumers are influenced by the internet. Simply put, the dominance of the internet has changed the way we do things, and marketing is a classic example.
PRNow, as a subsidiary of WebiMax, offers digital marketing services that are leveraged to enhance the strength of public relations services. These include the usage of Search Engine Optimization (SEO), Social Media Optimization and Marketing (SMO), Website Design and Development, Inbound Marketing, Content Marketing, Mobile and Tablet Design and Development, and more.
In order to support our public relations services by created an integrated approach, PRNow implements the above strategies in conjunction with parent company, WebiMax. WebiMax has established themselves as a leader in online marketing services and offers a comprehensive approach to digital marketing.
In addition to offering these services to further promote the media engagement and opportunity, WebiMax offers these services for clients. For more information regarding WebiMax’s industry leading Digital Marketing solutions, please visit WebiMax’s homepage.
According to statistics gathered from eMarketer, marketers are projected to increase their spending on Social Media, Mobile, Email Marketing, and Search Engine Optimization. These findings support the notion that advertising and marketing is in a present state of transition as traditional methods are being replaced by digital marketing initiatives. In addition, TV & Radio saw a decline while Teleservices also saw the largest decline. While these services have gone down, subsequently Mobile advertising and Search Engine Optimization has remained steady or grew.
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"Two years ago we set out to find the best possible SEO/PPC consultant possible and after an extensive search we chose WebiMax. Since then our qualified lead traffic exploded while our cost per lead went down significantly. We were so pleased with the results that we asked WebiMax to redesign our website and our mobile website for us."Tremper Longman