Website Design and Development
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Creating a dynamic and highly integrated web site presence is an integral component to today’s digital market place. Customers are constantly searching on major search engines looking for their favorite store online and further looking to see if there are opportunities to purchase products and services or further research certain brands. In order to successfully engage and capture the amount of opportunity on today’s internet, it is essential to have a strong web presence with website design and development initiatives.
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PR Now works with parent company WebiMax, to design and develop dynamic web sites and even add additional pages to a client’s existing web presence. Part of the systems included in our integrated public relations offerings is to publicize through the web the media engagements and appearances by our clients. Therefore, we place heavy emphasis on the client hosting the links and media appearances on their website. We also work with our dedicated network of media professionals to secure proper back-links from the news web site to our client’s web site. There is an incredible amount of search engine value that is associated with securing a back link from such highly authoritative web sites.
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In turn, hosting the links and media engagements that our clients are involved in generates a significant amount of credibility and authorship, qualities that both consumers and search engines look for in a web site. It is important to promote the media engagement on the web site also to generate search engine value and to provide search engine crawlers with proper anchor text, outbound and inbound links, and high quality content generation to gain value. Our dedicated team of web designers and developers ensure this is properly done in order to gain such high relevance and authority.
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PR Now has the capabilities to create dynamic web pages for our clients with special note to their media appearances. The majority of firms only have “in the press” and “newsroom” pages on their website if they are a medium or large-sized business. However, we recommend and actually create these same pages for all of our clients. PR Now has the capabilities and digital infrastructure to work with parent company WebiMax to create these highly dynamic web pages and further generate a significant amount of search engine value for our clients. Implementing proper and effective website design and development elements in addition to gaining authority and authorship of our clients are increased and as is the value of the web page.
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"Two years ago we set out to find the best possible SEO/PPC consultant possible and after an extensive search we chose WebiMax. Since then our qualified lead traffic exploded while our cost per lead went down significantly. We were so pleased with the results that we asked WebiMax to redesign our website and our mobile website for us."