Engaging in trade shows, client meetings and other events are beneficial as it places the client in direct contact with customers and prospective clients. PR Now offers event management services as part of our media relations package. We have discovered that engaging with the appropriate audience and thereby meeting face-to-face with prospective clients can dramatically increase the closing percentage of attracting new business.
PR Now can take on the roles of discovering such opportunities, scheduling and coordinating the event, marketing the event through various public relations services (press release distribution, paid search advertisement, blogging, and social media promotions) as well as creating a microsite to advertise the event on the client’s main web page.
These above initiatives help place our clients in direct connection with their customers and are a well-targeted strategy to increasing exposure and generating highly qualified and targeted leads.
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