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The Power of the Press: Utilizing PR to Enhance Your Brand’s Identity

The Power of the Press: Utilizing PR to Enhance Your Brand’s Identity

November 29th, 2012

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Every business should strive to make their brand the best and most recognized in their industry.  In order to achieve maximum brand recognition as well as a higher level of awareness throughout the competitive Internet marketplace, it is necessary to position your company and brand as an industry-leader on authoritative sites as well as significant news and media outlets, both on and offline.

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Additionally, it is important to monitor your company online in order to maintain that valuable reputation in the future.  Virtually every can benefit from the power of the press and generate more mainstream recognition through PR efforts, which can substantially impact your revenues on a long-term basis.

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The most proven approach to a strong Public Relations strategy begins with a comprehensive, data-driven analysis.  What does your brand’s current online reputation indicate about the company and its leadership?  Are there any potential concerns that may influence your reputation in the marketplace?

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Once these questions are addressed through extensive online and offline research, it is then important to develop a unique and aggressive strategy to keep any reputation issues from becoming problematic while creating fresh, engaging content that can be utilized by the media.

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PR experts are able to leverage their expertise to proactively reach out to journalists, producers and others within the news and media to construct newsworthy, relevant “pitches” which can you’re your brand maintain a positive brand image.  By positioning your company’s experts as thought leaders within the media, your business will gain significant exposure to a broad audience and achieve greater SEO success, as well.  Press releases also help to gain authoritative backlinks to your site, while also raising awareness of new products, services or other changes and additions to your brand.

By utilizing a strong Public Relations campaign, your company can expect to see an increase in not only awareness, but revenue and an increased presence throughout the competitive digital landscape.

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