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Using PR to Counter Bad Reviews

Using PR to Counter Bad Reviews

May 8th, 2013

Using Public Relations to Counter Negative Reviews

A strong public relations strategy is not only effective at building your brand’s reputation and credibility, but also can be used to counter negative publicity online.  Every PR professional understands the value of utilizing press releases and media/news placements to enhance their clients’ brand awareness; but many businesses are now beginning to understand the power of PR as a reputation management resource.

Managing Reputation Through Public Relations
Every brand can be impacted by negative reviews, ratings and comments.  Such user-generated content can affect sales, revenues and even long-term success.  However, brand positioning can be used to rebuild a negative reputation.

Creating the framework for a solid PR strategy is essential for brands facing potential reputation concerns and developing public relations goals can also add value to a business’ identity, both on and offline.

How PR Can Rebuild Your Brand
Press Releases, Media Placements and Guest Commentary opportunities all provide an opportunity for your brand’s “voice” to be recognized by your audience.  The value of PR is virtually immeasurable, as high-profile media placements or commentaries will be recognized by search engines as reputable content.

This content will not only help positive mentions of your brand’s name and key figures gain visibility, but will also help to negate the prevalence of negative reviews or ratings.

Additionally, PR has long been known to help to establish credibility with consumers and is a key component of brand-building.

Designing a Winning PR Plan
An effective Public Relations strategy involves Press Releases to announce important changes or milestones within the company and Media Pitches to gain relevant placements.

These elements are crucial in not only PR, but can supplement Reputation Management efforts, as well.  Combating negative content online is important for any business and PR initiatives play an instrumental role in defending your brand’s image.

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